Businesses need a steady flow of new work to survive and prosper. Professionals are often intimidated by the very thought of selling, however, or feel that it’s just not what they “signed up” for.
Are there too few people in your firm who routinely bring in business? Do you and your colleagues resist this responsibility even though it’s expected of you? Do you have a clear strategy and simple process for developing new business? Are you comfortable talking to prospects about what’s important to them?
Success in business development relies mainly on knowing how to build relationships. Any professional who knows how to build strong relationships can become a more effective business developer.
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